© 2026 Matt Peljic
© 2026 Matt Peljic
© 2026 Matt Peljic
matt peljic
Matt Peljic • Sydney • Senior Design Manager
Matt Peljic • Sydney • Senior Design Manager
Design leadership
at global scale.
Design and lead
digital experiences
at global scale.
Digital design leader with 20+ years of experience building teams, shaping strategy, and delivering measurable outcomes across global markets. Currently leading design across Australia and APAC at Intuit QuickBooks - where great design moves the needle.
Matt Peljic /
Design lead @ QuickBooks
Design leadership
at global
scale.
Digital design leader with 20+ years of experience building teams, shaping strategy, and delivering measurable outcomes across global markets. Currently leading design across Australia and APAC at Intuit QuickBooks - where great design moves the needle.
Twenty years of design. Ten years of leadership.
One consistent focus: outcomes that scale.
Twenty years of design.
Ten years of leadership.
One consistent focus: outcomes that scale.
Twenty years of design. Ten years of leadership.
One consistent focus: outcomes that scale.
Years in Digital Design
Years in Digital Design
Years in Digital Design
Years Leading Teams
Years Leading Teams
Years Leading Teams
Markets supported
Markets supported
Markets supported
Users tested
Users tested
Users tested
As a designer
As a designer
I design experiences that convert - grounded in user psychology, commercial intent, and systems thinking. From pricing journeys to mobile-first acquisition, my work is built to perform at scale.
I design experiences that convert - grounded in user psychology, commercial intent, and systems thinking. From pricing journeys to mobile-first acquisition, my work is built to perform at scale.
As a leader
As a leader
I build teams that other teams want to work with. At Intuit, I grew the design function from 3 to 9 - restructuring around an in-house agency model that delivered at volume, at quality, and became a resource global teams actively repurposed.
I build teams that other teams want to work with. At Intuit, I grew the design function from 3 to 9 - restructuring around an in-house agency model that delivered at volume, at quality, and became a resource global teams actively repurposed.
As a mentor
As a mentor
I invest in designers beyond my immediate organisation. 80+ ADPList sessions across 6 countries. Because strong design culture doesn't stop at the edge of your team.
I invest in designers beyond my immediate organisation. 80+ ADPList sessions across 6 countries. Because strong design culture doesn't stop at the edge of your team.
As a designer
I design experiences that convert - grounded in user psychology, commercial intent, and systems thinking. From pricing journeys to mobile-first acquisition, my work is built to perform at scale.
As a leader
I build teams that other teams want to work with. At Intuit, I grew the design function from 3 to 9 - restructuring around an in-house agency model that delivered at volume, at quality, and became a resource global teams actively repurposed.
As a mentor
I invest in designers beyond my immediate organisation. 80+ ADPList sessions across 6 countries. Because strong design culture doesn't stop at the edge of your team.
Featured projects
Featured projects
Featured projects
A selection of case studies spanning UX, AI, and global design leadership - each built around measurable outcomes.
A selection of case studies spanning UX, AI, and global design leadership - each built around measurable outcomes.
Pricing card journey
Pricing card journey
A conversion problem hiding in plain sight - and what happened when we tested the fix across 500,000 users.
A conversion problem hiding in plain sight - and what happened when we tested the fix across 500,000 users.
55% increase in gross new subscribers. 87% lift in on-site purchases.
55% increase in gross new subscribers. 87% lift in on-site purchases.
Redesigning design operations with AI
Redesigning design operations with AI
An AI-powered briefing system that transformed how four global teams request and receive design work - from messy input to structured, actionable brief, submitted directly into project management with no designer involvement.
An AI-powered briefing system that transformed how four global teams request and receive design work - from messy input to structured, actionable brief, submitted directly into project management with no designer involvement.
Urgent requests dropped from 9 per week to 1 or fewer. Adopted across four global regions.
Urgent requests dropped from 9 per week to 1 or fewer. Adopted across four global regions.
Global brand system evolution
Global brand system evolution
Three brand transformations. Three different roles. One through - line: making sure global thinking translated to regional reality.
Three brand transformations. Three different roles. One through - line: making sure global thinking translated to regional reality.
Delivered across 56 product expressions and 200+ markets at Intuit's biggest ever product launch.
Delivered across 56 product expressions and 200+ markets at Intuit's biggest ever product launch.
Rethinking mobile acquisition
Rethinking mobile acquisition
Mobile had the traffic. Desktop had the conversions. The gap wasn't a design problem - it was a strategy problem.
Mobile had the traffic. Desktop had the conversions. The gap wasn't a design problem - it was a strategy problem.
90% increase in total signups. 39% increase in revenue per customer.
90% increase in total signups. 39% increase in revenue per customer.
AI-augmented design operations
AI-augmented design operations
AI-augmented design operations
AI is most powerful when applied to friction - not novelty.
AI is most powerful when applied to friction - not novelty.
From self-serve brand knowledge systems to AI-assisted briefing workflows, I focus on practical implementation that improves clarity, protects creative focus, and strengthens collaboration across teams.
AI is most powerful when applied to friction - not novelty.
I've built AI tools that transformed how my team operates. The Briefing Assistant classifies incoming requests, refines them to a defined standard, asks only the questions genuinely required to proceed, and submits completed tickets directly into AirTable - fields pre-populated, stakeholders tagged, no designer involvement required. Brief refinement adopted across four global regions. Submission automation live in APAC.
AI is most powerful when applied to friction - not novelty.
From self-serve brand knowledge systems to AI-assisted briefing workflows, I focus on practical implementation that improves clarity, protects creative focus, and strengthens collaboration across teams.
I've built AI tools that transformed how my team operates. The Briefing Assistant classifies incoming requests, refines them to a defined standard, asks only the questions genuinely required to proceed, and submits completed tickets directly into AirTable - fields pre-populated, stakeholders tagged, no designer involvement required. Brief refinement adopted across four global regions. Submission automation live in APAC.
Principles I Lead By
Principles I Lead By
Principles I Lead By
Three months into my Design Manager role, a Marketing Director pulled me aside to tell me he considered my team his secret weapon - then invested marketing budget to prove it. We grew from 3 to 9.
That's what design leadership looks like when it's working. Not just delivering great work, but making the people around you want to invest in more of it.
Three months into my Design Manager role, a Marketing Director pulled me aside to tell me he considered my team his secret weapon - then invested marketing budget to prove it. We grew from 3 to 9.
That's what design leadership looks like when it's working. Not just delivering great work, but making the people around you want to invest in more of it.
The principles that shape how I lead:
The principles that shape how I lead:
Lead with Clarity
Lead with Clarity
Clear expectations, honest dialogue, direct communication. Clarity isn't a soft skill - it's the foundation that lets teams move fast without breaking trust.
Clear expectations, honest dialogue, direct communication. Clarity isn't a soft skill - it's the foundation that lets teams move fast without breaking trust.
Clear expectations, honest dialogue, direct communication. Clarity isn't a soft skill - it's the foundation that lets teams move fast without breaking trust.
Build for Scale
Build for Scale
From UX decisions to team structure, I design systems that hold under complexity - across markets, channels, and organisational change.
From UX decisions to team structure, I design systems that hold under complexity - across markets, channels, and organisational change.
From UX decisions to team structure, I design systems that hold under complexity - across markets, channels, and organisational change.
Grow People Intentionally
Grow People Intentionally
Strong outcomes are built by strong teams. I create the conditions for designers to do their best work - then get out of their way.
Strong outcomes are built by strong teams. I create the conditions for designers to do their best work - then get out of their way.
Strong outcomes are built by strong teams. I create the conditions for designers to do their best work - then get out of their way.
Testimonials
Testimonials
Testimonials
Kelly Gurr
GTM & Product Marketing Strategic Leader
"Matt is an exceptional design leader who perfectly bridges the gap between creative excellence and commercial accountability. We partnered closely on major initiatives, from Tier 1 product launches to the regional repositioning of QuickBooks into an AI-led Intuit platform with entirely new branding. What makes Matt distinct is his collaborative humility; he actively listens to customer insights and data, using that positioning to design creative that truly connects with the user while delivering heavy commercial outcomes. He is an amazing human, a brilliant leader, and exactly the person you want at the table when shaping business strategy."
Kelly Gurr
GTM & Product Marketing Strategic Leader
"Matt is an exceptional design leader who perfectly bridges the gap between creative excellence and commercial accountability. We partnered closely on major initiatives, from Tier 1 product launches to the regional repositioning of QuickBooks into an AI-led Intuit platform with entirely new branding. What makes Matt distinct is his collaborative humility; he actively listens to customer insights and data, using that positioning to design creative that truly connects with the user while delivering heavy commercial outcomes. He is an amazing human, a brilliant leader, and exactly the person you want at the table when shaping business strategy."
Marc Lassoff
Global Design Leader, Intuit
"Matt is a strategic thinker, operational architect, and empathetic leader. As Intuit’s APAC Design Manager, he supported 2 of the company’s largest global product launches in a single year, with work spanning 14 countries and consistently reaching well beyond his region. His platform design work earned direct visibility from intuit’s most senior leadership and his AI acumen is genuine and applied. He integrated AI agents into team workflows, upskilled his direct reports into AI-enabled designers, and consistently turned AI from a concept into shipped, working infrastructure. That kind of impact from a region team is extremely difficult and Matt does it naturally."
Marc Lassoff
Global Design Leader, Intuit
"Matt is a strategic thinker, operational architect, and empathetic leader. As Intuit’s APAC Design Manager, he supported 2 of the company’s largest global product launches in a single year, with work spanning 14 countries and consistently reaching well beyond his region. His platform design work earned direct visibility from intuit’s most senior leadership and his AI acumen is genuine and applied. He integrated AI agents into team workflows, upskilled his direct reports into AI-enabled designers, and consistently turned AI from a concept into shipped, working infrastructure. That kind of impact from a region team is extremely difficult and Matt does it naturally."
Angelina Kitono
Senior Visual Designer, Intuit
"Matt is one of the best managers I’ve had the privilege of working with. From day one, he led with trust. He gave me real autonomy and the confidence that he believed in what I could do, which made me want to rise to that. He genuinely invests in the people on his team, creating opportunities, making sure good work gets seen, and always keeping us informed even when that’s difficult. That consistency - and his genuine desire to set people up for success - is what makes Matt so easy to work hard for. He’s a rare example of a strong design leader and mentor who is also just a genuinely good person. Any team would be better for having him."
Angelina Kitono
Senior Visual Designer, Intuit
"Matt is one of the best managers I’ve had the privilege of working with. From day one, he led with trust. He gave me real autonomy and the confidence that he believed in what I could do, which made me want to rise to that. He genuinely invests in the people on his team, creating opportunities, making sure good work gets seen, and always keeping us informed even when that’s difficult. That consistency - and his genuine desire to set people up for success - is what makes Matt so easy to work hard for. He’s a rare example of a strong design leader and mentor who is also just a genuinely good person. Any team would be better for having him."
Kayur Desai
General Manager, Ordermentum
"Matt is an absolute creative genius and an amazing design leader. I had the privilege to witness Matt scale the creative design and production team to support our growing global operations by hiring and nurturing top design talent and building systems that scale over time. I would highly recommend Matt for his great design skills, people leadership capabilities and x-functional collaboration with key stakeholders."
Kayur Desai
General Manager, Ordermentum
"Matt is an absolute creative genius and an amazing design leader. I had the privilege to witness Matt scale the creative design and production team to support our growing global operations by hiring and nurturing top design talent and building systems that scale over time. I would highly recommend Matt for his great design skills, people leadership capabilities and x-functional collaboration with key stakeholders."