© 2026 Matt Peljic
© 2026 Matt Peljic
© 2026 Matt Peljic
matt peljic
Matt Peljic • Sydney • Design Manager, Intuit QuickBooks
Matt Peljic • Sydney • Design Manager, Intuit QuickBooks
Design leadership
at global scale.
Design and lead
digital experiences
at global scale.
Digital design leader with 20+ years of experience building teams, shaping strategy, and delivering measurable outcomes across global markets. Currently leading design across Australia and APAC at Intuit QuickBooks - where great design moves the needle.
Matt Peljic /
Design lead @ QuickBooks
Design leadership
at global
scale.
Digital design leader with 20+ years of experience building teams, shaping strategy, and delivering measurable outcomes across global markets. Currently leading design across Australia and APAC at Intuit QuickBooks - where great design moves the needle.
Twenty years of design. Ten years of leadership.
One consistent focus: outcomes that scale.
Twenty years of design. Ten years of leadership.
One consistent focus: outcomes that scale.
Twenty years of design. Ten years of leadership.
One consistent focus: outcomes that scale.
Years in Digital Design
Years in Digital Design
Years in Digital Design
Years Leading Teams
Years Leading Teams
Years Leading Teams
Markets supported
Markets supported
Markets supported
Users tested
Users tested
Users tested
As a designer
As a designer
I design experiences that convert - grounded in user psychology, commercial intent, and systems thinking. From pricing journeys to mobile-first acquisition, my work is built to perform at scale.
I design experiences that convert - grounded in user psychology, commercial intent, and systems thinking. From pricing journeys to mobile-first acquisition, my work is built to perform at scale.
As a leader
As a leader
I build teams that other teams want to work with. At Intuit, I grew the design function from 3 to 9 - restructuring around an in-house agency model that delivered at volume, at quality, and became a resource global teams actively repurposed.
I build teams that other teams want to work with. At Intuit, I grew the design function from 3 to 9 - restructuring around an in-house agency model that delivered at volume, at quality, and became a resource global teams actively repurposed.
As a mentor
As a mentor
I invest in designers beyond my immediate organisation. 80+ ADPList sessions across 6 countries. Because strong design culture doesn't stop at the edge of your team.
I invest in designers beyond my immediate organisation. 80+ ADPList sessions across 6 countries. Because strong design culture doesn't stop at the edge of your team.
As a designer
I design experiences that convert - grounded in user psychology, commercial intent, and systems thinking. From pricing journeys to mobile-first acquisition, my work is built to perform at scale.
As a leader
I build teams that other teams want to work with. At Intuit, I grew the design function from 3 to 9 - restructuring around an in-house agency model that delivered at volume, at quality, and became a resource global teams actively repurposed.
As a mentor
I invest in designers beyond my immediate organisation. 80+ ADPList sessions across 6 countries. Because strong design culture doesn't stop at the edge of your team.
Featured projects
Featured projects
Featured projects
A selection of case studies spanning UX, AI, and global design leadership - each built around measurable outcomes.
A selection of case studies spanning UX, AI, and global design leadership - each built around measurable outcomes.
Pricing card journey
Pricing card journey
A conversion problem hiding in plain sight - and what happened when we tested the fix across 500,000 users.
A conversion problem hiding in plain sight - and what happened when we tested the fix across 500,000 users.
55% increase in gross new subscribers. 87% lift in on-site purchases.
55% increase in gross new subscribers. 87% lift in on-site purchases.
Redesigning design operations with AI
Redesigning design operations with AI
Two AI tools, built from scratch, that eliminated the interruptions stealing time from creative work.
Two AI tools, built from scratch, that eliminated the interruptions stealing time from creative work.
Urgent requests dropped from 9 per week to 1 or fewer - and held.
Urgent requests dropped from 9 per week to 1 or fewer - and held.
Global brand system evolution
Global brand system evolution
Three brand transformations. Three different roles. One through - line: making sure global thinking translated to regional reality.
Three brand transformations. Three different roles. One through - line: making sure global thinking translated to regional reality.
Delivered across 56 product expressions and 200+ markets at Intuit's biggest ever product launch.
Delivered across 56 product expressions and 200+ markets at Intuit's biggest ever product launch.
Rethinking mobile acquisition
Rethinking mobile acquisition
Mobile had the traffic. Desktop had the conversions. The gap wasn't a design problem - it was a strategy problem.
Mobile had the traffic. Desktop had the conversions. The gap wasn't a design problem - it was a strategy problem.
90% increase in total signups. 39% increase in revenue per customer.
90% increase in total signups. 39% increase in revenue per customer.
AI-augmented design operations
AI-augmented design operations
AI-augmented design operations
AI is most powerful when applied to friction - not novelty.
AI is most powerful when applied to friction - not novelty.
From self-serve brand knowledge systems to AI-assisted briefing workflows, I focus on practical implementation that improves clarity, protects creative focus, and strengthens collaboration across teams.
AI is most powerful when applied to friction - not novelty.
I've built AI tools that transformed how my team operates: a self-serve brand knowledge assistant that eliminated low-value interruptions, and a briefing agent that standardised incoming briefs across four global regions. Practical infrastructure, measurable impact.
AI is most powerful when applied to friction - not novelty.
From self-serve brand knowledge systems to AI-assisted briefing workflows, I focus on practical implementation that improves clarity, protects creative focus, and strengthens collaboration across teams.
I've built AI tools that transformed how my team operates: a self-serve brand knowledge assistant that eliminated low-value interruptions, and a briefing agent that standardised incoming briefs across four global regions. Practical infrastructure, measurable impact.
Principles I Lead By
Principles I Lead By
Principles I Lead By
Three months into my Design Manager role, a Marketing Director pulled me aside to tell me he considered my team his secret weapon - then invested marketing budget to prove it. We grew from 3 to 9.
That's what design leadership looks like when it's working. Not just delivering great work, but making the people around you want to invest in more of it.
Three months into my Design Manager role, a Marketing Director pulled me aside to tell me he considered my team his secret weapon - then invested marketing budget to prove it. We grew from 3 to 9.
That's what design leadership looks like when it's working. Not just delivering great work, but making the people around you want to invest in more of it.
The principles that shape how I lead:
The principles that shape how I lead:
Lead with Clarity
Lead with Clarity
Clear expectations, honest dialogue, direct communication. Clarity isn't a soft skill - it's the foundation that lets teams move fast without breaking trust.
Clear expectations, honest dialogue, direct communication. Clarity isn't a soft skill - it's the foundation that lets teams move fast without breaking trust.
Clear expectations, honest dialogue, direct communication. Clarity isn't a soft skill - it's the foundation that lets teams move fast without breaking trust.
Build for Scale
Build for Scale
From UX decisions to team structure, I design systems that hold under complexity - across markets, channels, and organisational change.
From UX decisions to team structure, I design systems that hold under complexity - across markets, channels, and organisational change.
From UX decisions to team structure, I design systems that hold under complexity - across markets, channels, and organisational change.
Grow People Intentionally
Grow People Intentionally
Strong outcomes are built by strong teams. I create the conditions for designers to do their best work - then get out of their way.
Strong outcomes are built by strong teams. I create the conditions for designers to do their best work - then get out of their way.
Strong outcomes are built by strong teams. I create the conditions for designers to do their best work - then get out of their way.
Testimonials
Testimonials
Testimonials
Priscila Luzzin
Frontend Developer, Novated Leasing Services
"Matthew's leadership style is exceptional, he was consistently clear and focused when assigning tasks, ensuring that each team member's strengths were put to good use. His dedication to the team and commitment to delivering excellence for the business are truly inspiring - he always went above and beyond to achieve great results."
Priscila Luzzin
Frontend Developer, Novated Leasing Services
"Matthew's leadership style is exceptional, he was consistently clear and focused when assigning tasks, ensuring that each team member's strengths were put to good use. His dedication to the team and commitment to delivering excellence for the business are truly inspiring - he always went above and beyond to achieve great results."
Amanda Hellyta
Graphic Designer/Marketing and Publications Manager
"Matthew consistently provides feedback, support, and encouragement that have empowered those he works with to tackle projects of varying complexity and refine their design proficiency. His innate leadership qualities are evident in his sincere dedication to nurturing the growth of those around him."
Amanda Hellyta
Graphic Designer/Marketing and Publications Manager
"Matthew consistently provides feedback, support, and encouragement that have empowered those he works with to tackle projects of varying complexity and refine their design proficiency. His innate leadership qualities are evident in his sincere dedication to nurturing the growth of those around him."
Jessy Hau
Product Designer, Montu
"What really sets Matt apart is how much he genuinely cares about your growth. He's not just a mentor - he's your biggest cheerleader. His support and encouragement have been invaluable to my journey as a product designer."
Jessy Hau
Product Designer, Montu
"What really sets Matt apart is how much he genuinely cares about your growth. He's not just a mentor - he's your biggest cheerleader. His support and encouragement have been invaluable to my journey as a product designer."
Sarah Chandler
Marketing Manager, Summ
"Matt is such a delight to work with, he is creative and dedicated and a great asset to the team. We worked closely together on a number of projects which needed design input and he never failed to come up with something which was a perfect fit for the brief. It was a pleasure working with him."
Sarah Chandler
Marketing Manager, Summ
"Matt is such a delight to work with, he is creative and dedicated and a great asset to the team. We worked closely together on a number of projects which needed design input and he never failed to come up with something which was a perfect fit for the brief. It was a pleasure working with him."